Drive member engagement

Playing squash can be hard work and if people don’t build a regular routine, they won’t see the health and fitness results they joined to achieve. Without results, they won’t stick around for long.

A number of fitness clubs operate under the 3-week rule. If after 21 days a member hasn't been into the facility, someone from the club reaches out to them to find out what is happening.

Why does this makes logical sense?

If you wait until someone has a pattern of no-shows, it gets harder to change their behaviour because letting them not turn up only reinforces this action. On the other hand those members who consistently participate in squash activities are more likely to stay happy and engaged. It is our responsibility to make sure we provide programmes that resonate with our members to keep them coming back for more.

Click here for details on programming.

What should our clubs do?

Connect people

A critical component to having happy and engaged members is the connections they experience with the coach and/or their fellow players; and via your club's social media platform. How you communicate with your members will depend on personal preference.

Below is a basic guide on how you can communicate with different member demographics.

Click here for more on creating connections.

Build a community

Establishing a community and building relationships shouldn't end once your members leave the building. Your club social media page should be fun and engaging, and include a variety of content that includes photos, videos, polls, quizzes, activity updates and member success stories.

Click here for more tips on social media.