The philosophy of Honda is not to chase growth for growth's sake. By providing the best quality vehicles in the market at the most affordable prices, Honda will retain existing customers as well as attracting new ones, and growth will be the result.

A large part of Honda's success is based on innovation - bringing cars to market which challenge traditional concepts and give greater enjoyment to their owners. The future of Honda will continue to be structured around this philosophy.

Honda is the world leader in technology that allows cars to pollute less and use less fuel at the same time as providing superior levels of performance and driving enjoyment. The introduction of petrol-electric hybrid propulsion to the market, as well as ongoing work on bringing hydrogen fuel cell technology closer to commercial reality, are at the forefront of Honda's commitment to providing affordable and enjoyable personal transport with minimal impact on the earth's resources.